The Celsia Solar Yumbo project was born in 2017, as an initiative of the Celsia company, a subsidiary of the Argos group, which consists of the creation of a farm that works from the generation of energy through solar panels, all this in order to reduce CO2 emissions, and generate clean energy sources. That is why the analysis of how this company will have a better position in the industry, improve its public image and turn it into a pioneer company in the implementation of renewable energies in the country was of great interest.