Publicación:

Intervención, mejoramiento y optimización del proceso de ventas y mercadeo de la empresa comercial electromuebles del municipio de Arauca

Resumen

In this work, the report corresponding to the modality of practices of the cooperative university of Colombia in the business administration program can be detailed, thus showing the work done over the course of four months to the commercial company Electromuebles in the municipality of Arauca , the proposal carried out by a practitioner who contributes in the commercial and social area of the company, with the main purpose of Preparing a Marketing Plan for the Electromuebles Commercial Company in the department of Arauca looking for the improvement and optimization of the process of Sales of the company, through a schedule of activities that help the fulfillment of each of the objectives that are set to achieve the best results, thus adding the formulation and execution of strategies through the internship period. Mainly supporting the strengthening in the areas of logistics and sales, being the company dedicated to the commercialization of household appliances