Publicación:

Herramientas de comunicación como estrategia para la reconstrucción de la memoria de Unión de Costureros

Resumen

The objective of the work was to design a digital communication strategy, which would promote and make visible the historical memory by reconstructing and showing significant experiences of the Sewer of Memory. Unión de Costureros is mainly made up of women who have been victims of the armed conflict, whose age is between 40 and 80 years old and whose rights have been violated. Thus, using a qualitative approach, interviews and observations were carried out to conduct an interpretative and participatory analysis in order to learn about the individual and collective experiences of the members, and to learn about the processes that have been taking place. The analysis and approach allowed for the identification of relevant categories such as: individual memory, collective memory, places and territories of memory, memory as social action, the fabric as a form of expression, among others, to achieve the creation of audiovisual pieces to be uploaded to the fan page of Unión de Costureros.