Estudio de audiencias de la emisora Medellín

Abstract

Through this academic proposal, an audience study is sought for the local radio station, called "Medellin", since through this study, it is possible to understand what the key points and communication needs are, to help through radio, to the most vulnerable communities and guarantee support in ideas such as education, culture and social through community radio stations. From this analysis, it is hoped to explore a strategy or method that turns out to be more effective with the possibility of reaching a wider audience and thus contribute from the radio to the neighborhood communities, and especially those people who do not They have a voice, that they can express themselves and that they can publicize their experiences, cultural and social aspects through this medium.