Publicación:

Propuesta de mejora en procesos logísticos de las cadenas Mcdonalds y Subway - Santa Marta para maximizar la satisfacción del cliente

Resumen

McDonald's is the leading chain of fast food restaurants in the world, with more than 30,000 locations where 52 million people are served daily in more than 100 countries, with two successful franchise cases in Colombia, together with Subway and in the city of Santa Marta, through this research carried out on authors such as Gómez, M and Acevedo, J (2007), Crespón, R and Castro, M. Auxiliadora. (2003), Fayol, H (1916), Kotler, P (2001), among others, it has been established that logistics in these companies has become the main source of quality to offer a quality service, as well as to improve its processes and maximize customer satisfaction, with the present study, can be improved in the logistics processes in order to provide quality and take into account that allows the community of Santa Marta to rely on it.