Publicación:

Plan de negocio para la creación de una finca ecoturística en el municipio de Arauca

Resumen

The following Business Plan includes the study of a Tourism Company in the Altamira district, located in the Municipality of Arauca. It was born out of the interest of contributing to the economic and social development of the surrounding villages and the region; This is an opportunity to involve administrative knowledge in the generation of employment and use of resources, in order to generate means that promote sustainable development and the competitiveness of the rural sector. This document adopts the Business Plan Model. In the first part, a description of the problem and its formulation are made. Some objectives and the justification of the project are set. Next, the general aspects of the adopted plan are presented, the participation of the tourism sector in the economic and social development of the country, and the tools used for the development of the business plan are analyzed. Subsequently, elements are developed that have to do with the market study, in which an analysis of the supply and demand of rural tourism is made, as well as the analysis of marketing, prices and promotions carried out by companies engaged in these activities. to reach the market and be competitive in it. On the other hand, some technical aspects are analyzed, alternatives are presented to define the size of the company, the location, and the processes it must follow to provide the service. In the same way, a brief administrative study is carried out where the various forms of organization of a company are tested, as well as the steps that must be followed to carry out its strategic direction to recruit and keep motivated the human talent that develops the activities to which it is dedicated. the company. In the final part, the different projections of sales, costs, income and expenses are described.