Publicación:

Plan de negocios – creación de una cevicheria en el municipio de Arauca, departamento de Arauca

Resumen

The purpose of this business plan is to create a Ceviches sales and marketing company in the Arauca department of Arauca, based on the innovative component and ensuring hygiene in order to offer a high quality finished product. Ceviches are consumed every day as a snack or dinner by the Araucanian community in the different Cevicherias that exist in the municipality of Arauca. Through the implementation of techniques, the aim is to achieve a finished product with excellent quality standards that differentiate us from the competition, and at the same time offer a variety of sauces and accompaniments of the Ceviches to the Araucanian community. Through this business plan we seek to determine the feasibility at the market level, to know the degree of acceptance of the inhabitants of the municipality of Arauca and the availability of purchase before the product, it is intended to generate employment and evaluate the profitability of the business.