Publicación: La nueva forma de hacer las cosas
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The following academic article has as main objective to briefly inform about the influence of digital marketing and its influence at present in a globalized world, bearing in mind that its growth is directly linked by new technologies, bearing in mind that It is developed thanks to new marketing strategies in the market, which are proposed day after day with the aim of a positive response for all the participants in these new markets, thus seeking specific results in a defined period of time, using a series of tactics duly specified Besides that, study different aspects that compose and contribute to this new science with other methodological models. Structuring it through an analysis of information that was carried out in Colombia regarding its growth and the influence of the new digital markets in SMEs, all this, based on studies conducted by DANE in previous years