Estrategia de comunicaciones que genere identidad y unidad corporativa, a través de los actuales canales de contacto de GRAFICOOP

Abstract

This paper proposes communication protocols that consolidate the corporate identity and the merge of the messages used through the different communication channels of GRAFICOOP. A general revision of the historical review of GRAFICOOP, concepts of organization, the social and solidarity-based economy, cooperativism and communication, combined with dialogues, interviews and observation allow us to establish the starting point that, at the same time, will serve as a basis for comunication proceses that impact the intitutional activities. As a result, protocols are defined for e-mail, telephone attention, social networks, Whastapp, and a manual is structured for the handling of communications in crisis. Additionally, a review of institutional graphic pieces and the web page, on which concept and recommendations are issued.