Publicación: Ecoturismo
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This research, whose objective is to establish the cost benefit relationship in Colombian ecotourism and analyze the cultural, social environment of the regions; but above all considering the care of the environment since it is a viable alternative for those regions with natural and cultural attractions, also generating alternatives that help populations with their economic development. For the development of this project the descriptive method was used, among the applied research techniques are the documentary and the observation, through which information was collected from the different actors involved in the competitive environment (tourists and tourist places). The results obtained show the strategies used by the tourism sector in Colombia, integrating new forms of service to tourists.