Publicación: Lizny Jeans
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The present approach of business plan respond to an unsatisfied anthropometric need in the market, this plan search the product internationalization not just tend Colombian people, listen the needs of the people that the standard sizes aren’t satisfying their anthropometric difference comparing with market selection that is attending now referring in European or American standards, and the market hasn´t cared this situation in an efficient way that problematic. This business plan idea finds the potential clients that can use the product immediately, if they want to do it, it isn´t happens actually because when a piece of cloth doesn’t fit to the person form in that case they have to do orthodox things for adapt the pants to their morphological characteristics. At the beginning this product will incursion in the market using Deming, because those cloths are use frequently for Colombian people and it isn’t easy for much people get cloths that covers their own needs and preferences.