Publicación:

Análisis de la distribución y promoción de los productos de mercados campesinos Mercaorinoquia en el punto de venta fijo de la ciudad de Villavicencio

Resumen

The objective of this research is to analyze and propose strategies aimed at the Villavicencio 'Farmers Markets' cooperative, from the point of view of distribution and promotion, because these markets are in decline due to poor support from The Governance of Meta and in this way it is intended to support the economy of agricultural producers in the rural area of Villavicencio, since they are vital in the development of the Department's economy. In the process the lack of innovative proposals for attracting new customers could be evidenced; the distribution channels of their products were made, strategies aimed at customer service, design of new strategies for the promotion of their products and design of advertising strategies were presented.