Publicación: Aceptación de app móvil como objeto tecnológico de apoyo de ventas y pedidos en tiendas de comidas rápidas de Villavicencio
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In the business context, it is evident that the use of mobile app resources has gradually taken on transcendental importance since most users have a mobile device which creates an opportunity; Therefore, this communication seeks to identify the main fast food products consumed through mobile applications in different businesses of Villavicencio; as well as their prices and preferences. This identification process was carried out in the main fast food stores of the city in question, where 350 microentrepreneur surveys of the different fast food stores were applied. The results were systematized in the R-kward statistical software. From this process it is obtained that the microentrepreneur feels the need to implement using in his business a virtual tool that allows him to visualize his business and expand his earnings. The information obtained through the surveys indicates that fast food shopkeepers are implementing in their market strategies, for sale on social networks such as WhatsApp and Facebook, as the easily accessible means that consumers have