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HILITOS DE AMOR is an idea based on the family model that seeks to highlight the connection between mother and daughter. It is a current fashion trend that allows sharing the emotional bond so close between them. Today there are clothing brands that make outfits for both the mother and the daughter. It is like a connection that unites them, regardless of the popular belief that says that this takes away the girl's personality, since this is not true; it is more a bond that unites them because the girl who sees her mother as a model will feel more identified with her. Our little girl will always be that princess we want to comb, dress, consent, to make them look like us and that's why we look for similar outfits. Another factor that is worth highlighting is that our business idea seeks to recover the cultural value that the artisan has lost in fashion, since our designs will be made using textile paints, embroidery, costume jewelery, 100% handmade garments and by mothers head of the family. Something that was taken into account is that our daughter is a girl and should not lose that innocence in her wardrobe, dress similar and without losing each one the concept of mother and daughter.