Publicación:

Análisis sistemático de literatura. Estrategias comunicativas empleadas por la moda

Resumen

This work is based on knowing fashion in a pure way, knowing the concepts and starting from the designers who are the main responsible for generating the new fashions and trends. I decided to choose this theme because I like the concepts used by the industry and how it translates the world we see in the day to day, turning it into art through the catwalks and advertising campaigns. We approach fashion in relation to culture and communication, then in the development of work we started to make searches about fashion making an emphasis with semiotics and we could not leave behind the aesthetics that in the textile industry is a necessary tool. As a result of this we want to explore the fields to know the communicative strategies used by designers, fashion houses, or popular brands. Understand how fashion and its designers use these tools to communicate, understand the context, the semiotics used to show the world a new trend. Translating the codes through clothing, accessories, music and set design that tell us about fashion creativity and how it is transmitted as a communicational process.