Publicación:

Imagen y características del punto de venta fijo del mercado campesino Mercaorinoquia

Resumen

This document presents an investigation carried out to the peasant markets in the locality, with the purpose of evaluating the impact of the corporate image for the Mercaorinoquia peasant markets model. This through a survey, which allowed to identify the variables that determine the effectiveness of the brand of the peasant markets and consequently a marketing study was conducted for the corporate image of the brand companies in the public that currently generates flow of cash in the sector, thus clarifying the panorama of the peasant sector. Based on the results obtained, strategies were proposed that allowed optimizing the feedback in the brand impact assessment of the corporate image. In this way, methodological research tools were used that allowed the obtaining of accurate results to subsequently carry out an in-depth analysis of these.