Publicación:

Estrategias de sostenibilidad para empresas emergentes del sector turístico en el distrito de Santa Marta

Resumen

In the next work, strategies for companies that are emerging in the city of Santa Marta will be unveiled, taking into account the challenges which these must face to support themselves in the competitive and complex market that represents the city of Santa Marta being a tourist, historical and cultural district. The shortcomings in the city market are posing a major threat to these companies that are just entering the sector. Within these shortcomings is informality, little promotion and so-called pot tourism where companies in cities surrounding cities or corrections come to the city and do not contribute to companies in the sector as they bring everything bought and made. This work is developed to help these companies counter the problems of the environment and take advantage of the opportunities to present strategies such as those defined in an article published by Harvard Deusto (2014) and those raised by Johnson and Scholes (2001) as well as the definition of sustainable enterprise posed by some authors among them Rodriguez (2012) and quintero (2017). Business sustainability is then the result of the continued efforts of start-ups developing their potential to generate a competitive advantage over other companies in the sector. Being these companies incorporated with an ethical basis and integrality to meet the needs present in the sector