Publicación: Comercialización de Stevia
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Because many people in the world suffer from health complications derived from leading a sedentary life and consuming sugars, it has been determined that one of the stages that suffer most with these health complications is childhood, complications normally known as diabetes and the obesity that every day grows more the percentage of people who live with these diseases. This business idea consists of the commercialization of a natural product called Stevia, this plant contains a natural sweetener that is a bit bitter, but at the time of processing its leaf the bitterness can be eliminated and in this way it can be used as any sweetener as sugar without changing the original taste of food, this project is focused on encouraging the consumption of natural sweeteners in children, since in childhood it is the first stage that is presenting high levels of health problems mentioned above The way to carry out this business idea will be the commercialization of this natural sweetener powder that will come in tetra-pack boxes designed for children and that encourages them to sweeten their daily meals in a natural way, this sweetener does not present any indication for health. Through a study it was found that one of the countries with the highest rate of obesity in children is Chile, especially in the Magallanes region located in the south of the country, it will be the first market option for this product.