Publicación:

Transformación del uso de las apps móviles en el consumo alimentario

Resumen

His research work consisted of the impact that mobile devices and applications (APP) have on the Market, especially in the fast food trade, generating a context of the social role they play. For this, it was developed through surveys applied in different communes of the municipality of Villavicencio (Meta, Colombia), highlighting in one way or another the importance given to these devices for those consumers. The research problem lies in the fact that mobile applications have a low security on the web pages, in, which the citizen, to prevent, does not use them, but on the other hand, through mobile devices we are facilitated to purchase and sale of services. For fast food micro entrepreneurs, access to mobile applications helps users acquire the product at a lower cost and taking advantage of the time to share with their family and friends, resulting in the development of better habits, in the technological environment for fast food consumption in the users of the different areas of Villavicencio, and similarly boost the purchase and sale of fast food by said devices.