Publicación: Estudio de factibilidad para la puesta en marcha de una empresa productora y comercializadora de un splash a base de caléndula en la localidad de Suba
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We study the feasibility of creating a producer and marketer of calendula based splash, which took into account the problem statement in which it was noted that some people still do not have the items use phytotherapeutic culture and have more confidence in the chemicals, for how is the demand and supply of health food sector was a market survey which showed that homeopathic products are more in demand in health food stores with 27%, the local people have to rise more confidence in organic products and are willing to purchase the splash, because it was determined that the potential market would be 15% of the inhabitants of rise, because the 85% covers the direct and indirect competition, because this estimated sales for 2014 de16.413 and some raw material costs of $ 32'038 .006 in 2014.