Publicación:

Hecho para ti regalos

Resumen

After the documentary research carried out, it can be concluded that this business idea, which has been implemented in recent years, is an idea with a lot of potential. The company is immersed in a growing industry such as electronic commerce, thanks to which it has an excellent opportunity to grow, taking into account that such a high investment is not necessary to advertise the products or services and the company itself, it is enough to choose among the hundreds of communication channels that are already offered on the internet to facilitate these tasks and implement their own communication strategies. A market study was carried out, since, thanks to this, we obtained information about the environment, consumers, potential customers, trends and competition, as well as marketing actions or strategies that allow the company to be promoted, improving its positioning, competitiveness , innovation and above all the increase in sales. It is essential to keep in mind that today's world is constantly changing, that consumers and their demands change and trends are changing very quickly, which strengthens the importance of constant market research. In addition to the constant study, it is essential that the company, however small or new, has well-defined corporate objectives and that these in turn have objectives to goals that are set with those objectives and go one by one of them, This makes it easier for us to achieve the long-term goals more easily and move forward. Many of the needs of consumers are not always due to basic needs, many of them refer to the needs of status and recognition, allowing the company to provide options to meet such specific needs in various and broad ways. Finally, it should be noted that this project was carried out to study the viability of the business idea by creating a proposal for the company Made for you gifts in the city of Bogotá, in order to provide tools and actions in the market that help it to increase your sales and position yourself To this end, a market study was carried out based on a documentary investigation and a survey which aimed to collect information on the current market situation, as a basis for the design of marketing strategies. All this under a quantitative methodology for collecting and analyzing information, to guarantee the objectivity of the investigation. As results were obtained: Current information on the market situation, Complete marketing plan which contains the strategies aimed at increasing sales of its main product through advertising and the inclusion of a virtual store, The acquisition of personnel for the area of Sales and distribution is one of the largest investments that can be carried out in the strategy implementation stage, with this, the objectives will be achieved more easily.