Publicación:

Piloto audiovisual como herramienta educomunicativa la 89 territorio ambiental: práctica social solidaria

Resumen

This project is proposed under the social practice modality; it is focused on proposing a pilot audiovisual work for the community channel Cimavisión that contributes to the strengthening of environmental education in the sector of the UPZ 89 locality of Chapinero in Bogotá. It is important to know the different problems that affect the area and show them to the people of the locality, so in this way they can help with a change in their habits and strengthen and implement waste collection practices that contribute to the care of the environment. Communication plays an important role in environmental education, since it becomes a tool that allows to disseminate works and experiences of the community, the needs and duties that people have for their ecosystem. This is where the need for this social practice is born, whose goal is to design a television format that allows identifying the different environmental problems suffered by the people of the UPZ 89, making nice contents that help to integrate the community in works that contribute to the sustainable development of the area. To make this project, it became indispensable the use of a magazine format, then it allows to work the different problems in a nice and enjoyable way, which helps the community to feel identified with their environment and collaborate with its development, interviews and chronicles are the journalistic genres that were handled in the audiovisual pilot format.