Publicación:

Análisis del proceso de responsabilidad social empresarial, en la terminal de transporte terrestre automotor de pasajeros por carretera, del distrito de Santa Marta

Resumen

At present, the concept of corporate social responsibility (CSR) is a value generating item, therefore, to analyze the processes of Corporate Social Responsibility, in the terminal of terrestrial transportation of passengers by road, of the District of Santa Marta, Is the main objective, by which the authors were based on this Systematic Analysis of Literature. According to Francisco Diez (et al., 2014), In the current competitive environment, corporate social responsibility has become a matter of strategic importance for many companies, so that some researchers have observed that companies Consider CSR as a business strategy, because it contributes to financial results or market value, which has led to the suggestion that companies use the same framework that guides their decision-making process, Management of CSR. Together, according to Decree 2762 of 2001, which regulates the creation, approval, homologation and operation of terminals for the transportation of passengers by road, it is decreed that the activities carried out in The terrestrial automotive passenger transport terminals by road, understood as those that refer to the operation, in general, of the transport activity, in the same way, The companies managing and operating the terrestrial automotive transport terminals are companies with private capital, Public or mixed, with legal personality, administrative autonomy, inheritance and own organization and will be governed by the pertinent provisions according to the type of society that is constituted. Therefore, the person in charge of providing the terminal service of terrestrial automotive transport of passengers by roads in the District of Santa Marta, is the company, Central of Transport of Santa Marta Ltda., To which will be suggested the implementation of the processes Of CSR, within their business approaches, in order to take into account the repercussions of their activities on society and take the necessary corrective measures, with the purpose of identifying the impact and benefits that will be obtained once the good practices are realized Of CSR, working jointly with stakeholders (Stakeholders).