Publicación:

Agencia de publicidad digital (Samanimacion).

Resumen

Digital advertising is on the rise in virtual trends in global and global development so that there are more and more consumers of advertisements on the web, however this vision of digital inclination has fallen short in the city of Santa Marta, This research as a business plan degree project leads to the creation of a digital advertising agency in the market favoring the client and its users with psychological tools from a marketing process, linking psychology with graphic design and arts, starting with a new advertising culture in the city including innovation, giving added value to audiovisual and creative production with the connection of sustainable development, the methodology used was the construction of a business plan as a guide in the booklet BUSINESS PLAN AND IDEA presented by the teacher, with the results the market validation was determined, if feasible, ap Artir of statistical data that were made from an array in Excel; In conclusion the creation of Sam animation advertising agency will be carried out.