Publicación: Estudio de competitividad del sector exportador del banano del departamento del Magdalena y del Urabá antioqueño
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Colombia has always been an exporter of bananas especially where it has production of this fruit in Urabá Antioquia and Magdalena, thanks to several free trade agreements and Trade Agreement is easier export of this product. This paper focuses its study on the marketing of bananas in Colombia, who their major competitors, like other countries intend to show both its products and improve its national economy, Colombia has stood out of the coffee, cotton and other products to be one of the leading exporters of bananas because this product has a place in the basket. Banana crops in Colombia occupy approximately 60,000 hectares, or 7 percent of the total area planted with fruit crops. About 16 percent of the area planted banana is "banana criollo" grown for the domestic market and the rest are bananas for export. Production is concentrated in Antioquia and Magdalena, which are areas of conflict. Antioch covers almost 70 percent of the area planted to bananas and most bananas for export. Banana has great importance as a generator of employment and foreign exchange for the country. The banana industry in Colombia generates about 22,000 direct jobs and 65,000 indirect jobs. In addition, banana exports account for 30% of agricultural Colombian exports without coffee, competing in the first place with flowers. United States and the European Union are the destinations of 80% of Colombian exports. This represents great potential for growth in Colombia both internationally as nationally, because it increases the agricultural sector in its margins productivity and competitiveness.