Publicación:

Diseño y elaboración de cartilla enfocada en el manejo adecuado de la comunicación y las TIC para la toma de decisiones en pequeñas empresas en Bogotá

Resumen

The present work makes part of a project called “Exploring Studies about handling the information and applying the ICT for making decisions in small companies in Bogota”, in which we summarize all the information gathered by the different groups of students who have participated in the development of this investigation. We took into account the different experience testimonies that the different groups have had in small companies which allowed us to identify “decision making” like the biggest deficiency in the management of this companies along with the lack of communication that ended up causing these companies to be less competitive and therefore not very perdurable in today´s market. For this reason, the idea of coming up with a solution to this problem was created, and it’s about taking advantage of the ICT (information and communication techniques) where the opportunity of making the process of communication and taking decisions stronger in small companies relies, this will help prevent the failure and the extinction of such companies. Finally, training the Managers on the different central topics of this investigation can make the desired changes in the companies happen; this is why this group of investigation designed the guidebook “Perdurability a new business challenge, make taking decisions stronger with communication and taking advantage of the ICT” in where businessman and entrepreneur can take a journey from the basic processes of administration, to making decisions, communication and the different ICT that are currently allowing companies to reach great positioning and perdurability in the market.