Publicación:

Estudio de caso neuromarketing a la empresa Tennis y + Tennis

Resumen

Neuromarketing is being used today by many companies to strengthen their image and achieve ownership of the products and services they provide. Therefore, the objective is the creation of a neuromarketing campaign for the company Tennis and + Tennis; the methodology to develop the campaign is the design of a Neuromarketing Plan to present it to the owners of the company, the workers and the clients. The result was reflected in the creation of a video with striking advertising, in order to position it and that its fixed and potential customers are loyal. It is thus that in this document an advertising strategy is designed to position the company Tennis and + tennis in the market of the municipality of Arauca, using the neuromarketing technique.