Publicación: Plan de negocios “logística destinada a la comercialización de indumentaria deportiva en tiendas online” “22nd Century”
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The business idea arose from the desire as a consumer to acquire the products immediately when purchases are made virtually, since in general they must wait up to 2.3 and 4 business days to obtain them. In addition to the above, it is no secret to anyone that electronic commerce or e-commerce has taken a lot of strength in recent years and more and more people are encouraged to make their purchases online. According to an article published by the Colombian e-commerce chamber entitled “Where does e-commerce go in 2019”, the country ranked fourth in the ranking of the best e-commerce markets in Latin America, represents today 1.5% of the national GDP and is a market with great potential due to the current behavior of the consumer, who prefers to inquire and compare prices through virtual platforms thanks to the variety that it can find in these platforms (2019). The advantages of opening a virtual store are quite a lot, it allows you to save costs related to the rental or purchase of a physical store, there is no need to travel to make the purchase, it can be done from the comfort of home, without spending time or waiting for long lines and The store will be open 365 days a year and 24 hours a day, thus multiplying the possibilities of being seen and visited. It is also important to mention that, although there are multiple online stores and it is a worldwide trend, there is no one in Colombia, one that currently manages a distribution system like the one that is expected to be created, the same day that consumers place the order, It is delivered. For this reason, this business idea has as its main objective, to offer an incredible brand experience and ensure customer loyalty, satisfying the need to acquire a wide variety of products concentrated in one place, with access to just one click and Delivery in less than 4 hours.