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With the process was developed in the company New Apple is to identify the direct way as the micro companies of the city of Villavicencio, and the needs of the TIC environment. The company has a basic business plan, which can offer support in the development of digital marketing as a strategy to boost sales in products and services. Another important element has to do with the design of social networks for the advertising of products and services; making management aware of the importance of managing a higher level of trust for the promotion of services. With regard to actions focused on cultural identity, logo creation, business cards, and design in social networks, provided information on the importance of continuing to manage promotions in social networks as the strategy to channel new customers.