Publicación:

Apoyo para la creación y fortalecimiento de unidades productivas de personas en situación de desplazamiento vinculadas al proyecto de Bancoldex para fomento del emprendimiento

Resumen

The following project has been developed from the concept of entrepreneurship, which is closely related to the process of innovation or revolution of a pattern in order to generate a new product. This result may be the consequence of taking appropriate analysis and measures or simply the response to the lack of study of the market or space that you wish to affect.   On this occasion, the entrepreneurship project led by the Cooperative University of Colombia, is aimed at a social group that has been violated and involved in the phenomenon of displacement that the country presents. This reality not only threatens the quality of life levels of rural populations or communities surrounding large cities, violating their rights; but it influences the generation of conflicts as a result of the lack of opportunities to survive in a new environment.   On the other hand, the population in a situation of displacement has taken new forms of survival under informal businesses or the opening of commercial premises that provide them with economic stability for all members who are part of their family or community. However, competitive dynamics in large cities do not offer the opportunity to perform well as long as they do not involve and develop commercial, advertising, administrative and marketing skills that are visible and appealing to a potential consumer group of the product.   Taking into account the aforementioned evidence, the main objective of this project is focused on providing professional support, based on the application of skills, to contribute to the improvement of the quality of life of people who will be linked to the entrepreneurship process of the initiative led by the ASESOL company and support professionals from the Cooperative University of Colombia.   Under a clear and precise coordination of the actions that would be developed for the fulfillment of the objective of the study, a diagnosis was made to Eight productive units of people in a situation of displacement from the town of Usme located within the city of Bogotá DC, which they are in the ASESOL and BANCOLDEX project; subsequently, different analyzes were carried out and planned optimal strategies that resulted in a timely change in the context of each unit, thus consolidating its life project based on the entrepreneurship process.   As a proposal for this project, the association reference, a cooperation mechanism through which the units can continue with the implementation of the improvement plans and strategies advised by the professional monitors, who are involved in the development of entrepreneurship in the group has been presented study. With respect to the aforementioned, it is sought that the units consolidate agreements that allow them to obtain benefits in each business unit through the union and support between them