Publicación:

Plan de direccionamiento estratégico de la fundación 180 grados para su sostenibilidad en el municipio de Barrancabermeja

Resumen

The present research project aims to develop a strategic management plan for the 180 Grados Foundation, belonging to the local solidarity sector, which becomes a possibility, taking into account that currently the resources of the Corporate Social Responsibility projects, with projects to benefit the vulnerable population and fulfillment of the clients' objectives. The methodology used is done with activities that manage to collect the information to the management team and collaborators. Within the results in the first phase begins with the strategic diagnosis, developing a matrix with opportunities and threats, likewise supported by the Internal Diagnosis with the PCI Impact Matrix. In the following phases, the strategic direction plan is based on a vision, mission and corporate culture that must be shared, as well as the policies and objectives, with a marketing plan to advance new markets through community projects. The analysis of the positions of the collaborators is accompanied by salary policies that achieve their personal and professional growth. In the financial evaluation, the financing policy is presented to leverage the value of the investment that is of $ 42,800,000, applying the financial indicators such as the TIR of 27%, VAN of $ 9,335,113 and the EVA of $27.576.212 and 2019 this project being viable.