Publicación:

Análisis del marketing político a través de las redes sociales digitales

Resumen

This research is framed in the theories of politics, communication and the areas where they find each other; in order to present an effective response regarding the object of study in the problematic situation encountered between political marketing and their entry into the world of Digital Social Networks (DSN). For the development of this analysis, three categories were used (Political marketing and digital social networks) selected for a literature analysis, aiming to clarify this "recent" phenomenon. The advance in the analysis and comparison of texts resulted in a clear picture of how these concepts have evolved, and in their growth they have found interdisciplinary places and branches and modalities of study have been established with respect to each other, however, this relationship becomes a bit diffuse when it comes to finding studies related to DSN and political marketing