Publicación: Neuromarketing digital para el impulso y utilización de la App de la empresa rapiDomicilio
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The objective of this case study is to encourage the download and use of the application of the company rapiDomicilio, through an advertising campaign which will apply the knowledge acquired concerning Neuromarketing, where through colors, movements, sounds and images, motivate people to make use of the company's App and at the same time allow it to interact with the various services it offers. It also provides access to a didactic tool for merchants of fast foods, supermarkets, drugstore, liquors, bakery and delicacies in general who wish to affiliate and promote their products and services through digital platforms. After carrying out the Neuromarketing campaign and taking into account the before and after in the data provided by the company, it was possible to evidence the impact that this generated according to the statistics of downloads and orders placed.