Publicación: Análisis de las estrategias de promoción turística para la ciudad de Santa Marta, durante el período 2011 a 2015
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The present monograph with the purpose of analyzing the strategies of promotion of the city of Santa Marta, during the period from 2011 to 2015 and of passing an generate objectives that help with the sustainability and the innovation of the tourism. The type of research is the document with non-experimental and transactional design. He inquired about a topic in written or oral documents-one of the most typical examples of this research in the works of history. During the development of this research and managed to obtain necessary and concise information on the implementation of strategies, their implementation and control in the city. Through the statistics, we analyze the main variables that determine the tourist demand of the city, such as the characteristics of the tourists, reason for their arrival in the city; It also explains the role of the various partners of tourism promotion. It is a tourist attraction that highlights the beauty of the city, magical places where you can only find a vegetation, animals, and our most attractive The Caribbean Sea.