Publicación: Estrategia de posicionamiento de la marca DERSA en las categorías detergentes, jabones de lavar y el aseo del hogar en los habitantes de la ciudad de Cali
Portada
Citas bibliográficas
Código QR
Director
Autor corporativo
Recolector de datos
Otros/Desconocido
Director audiovisual
Editor/Compilador
Editores
Tipo de Material
Fecha
Cita bibliográfica
Título de serie/ reporte/ volumen/ colección
Es Parte de
Resumen
Currently, we are facing a broad objective with great decision-making power in purchasing, they have grown in the technology and innovation society, and creating marketing strategies that capture their attention is a challenge. For this reason, it is an indispensable sense, as traditional Colombian companies are acting in a business as competitive and growing as the cleaning of detergents, bar and household soaps, where local brands compete directly with large multinationals; properly, they have enough financial muscle for investment in marketing and advertising. Likewise, as local brands must reinvent themselves in marketing strategies to maintain the battle for market leadership, as is the case of the company DETERGENTES LTDA., Company that owns the Top, El Rey, Dorado and Dersa brands. That currently has the name on the cusp of the market segments of detergents and bar soaps, snatching the multinationals much of the market. That is why it is important to continue reinventing yourself and being at the forefront of generational change, your tastes, your customs, consumer trends, your media, among others. Providing through the concepts learned marketing strategies that help you achieve a sustainable competitive advantage in the face of new challenges and consumer demands.