Through this work, we seek to make a thorough investigation on Inside Marketing, identifying different elements involved in its implementation, concepts, models and in general, the evolution that has presented this segment of traditional marketing since its origin. For this porpose, we intended conduct a literature review, which allows collecting information from different sources and authors, this will then be decanted and analyzed, with the objective of designing a possible proposal to be implementated in the FAEC (faculty of administrative, economics sciencies) of the UCC Bogotá sectional.