Publicación:

Generación de propuesta en marketing digital para la empresa Gamacolor´s

Resumen

This project is intended to be applied in the company Gamacolors Publicidad SAla which is located in the city of Santiago de Cali, Valle del Cauca, with exact address in Cra. 4 # 16-20, its intention is to contribute to the marketing plan digital generating visibility and global recognition of the brand in the graphic arts and advertising market, thus acquiring a competitive positioning in the industry, improving the niches of the market to which products and services are currently aimed, conquering thus the largest possible audience, the above being achieved through social media traffic. In the daily circumstances for the company Gamacolors it is evidenced under positioning in recognition of its brand, this due to the attention, dedication and management in the development of advertising traffic through the so-called social networks, however, it is important to add , that the company is located in one of the key sectors of the city of Cali where the market develops and agglomerates, with this the counter traffic, that is, those customers who visit the establishment directly has been fundamental for the Voice-to-voice recognition, however, the company is equipped and able to provide its products to a greater number of customers, this entering a niche market that is not used as is the one of those groups and organized communities linked to each other through social digital platforms, in these the free participation is allowed and in turn offer the possibility to its users s of going to them with a common interest. During the development of the project, the objectives set out are to be achieved through the creation and implementation of a striking content and with high quality standards which will be published through 5 social networks which are: Facebook, Instagram, Twitter, Mail , Youtube. Each of the above will have a specific purpose that will give Gamacolors the recognition of its brand, and with it its products and services, increasing its profits and acquiring a greater positioning in its field of development.