Publicación: Plan estratégico y de mejoramiento para ejecutar en la empresa DYNAMO BRAND SAS en Cali
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We live in a globalized world where consumers and customers have full access to the internet and social networks, it is necessary to be at the forefront with different market trends and customer needs, therefore for the company DYNAMO BRAND SAS to create marketing strategies tailored to your needs and your current situation, which allow you to communicate and sell in an effective, useful and reliable way, as well as allowing you to reach potential customers within the market. In this project, we sought to identify marketing strategies that allow generating multiple benefits by developing a good content strategy, and at the same time allowing the collection of information from consumers and customers. Therefore, a full qualitative and quantitative research has been carried out Starting with the market analysis, which will allow to determine the commercial viability of the business: In the geographical scope, quantify the potential market, select the market niche, analyzing the motivations, customer behaviors and needs. Once the above is determined, the marketing plan will be developed, generating strategies and market strategies for the operation of the business, that is, analyzing the competition, setting the long-term objectives and providing brand positioning and knowledge.