Publicación:

Política 2.0: cómo las redes sociales funcionan en la política.

Resumen

The social networks constitute a new way of communicating that has permated our society spheres, even the politic, so it’s signifitcant to know how the politic comunication in the traditional media started, to recognize how this new plattforms and technologies works throught several investigations of different countries, finding that it has begun to take on great importance depending of the context and social conditions but without denaying that its use continues to increase; the traditional politicians still use the traditional media and the social networks is used only for political advertising, meanwhile the alternative movements use these better interacting and stimulating opinión but its potential isn´t used to the fullest. For that is necessary deepen and reflect about the use and scope that social networks can have in order to give them a better management in the politic communication.