Publicación:

Propuesta de direccionamiento estratégico para la empresa Surtifruver de la 35

Resumen

In Colombia 96% of the companies are SMEs and Bogotá concentrates the largest number of these with 96.4% of the 23,000 existing. As we can see, they play an important role in the economy of the country. They are generating employment and boosting the Colombian financial system, they are also a source of income for the State due to taxes, they promote the market as many of them have managed to internationalize. Although many of these companies excel in the national market others fail to grow at the expected rate, because for different reasons they have had to close their operations by not being able to stand out or simply stay, that is why many of the entrepreneurs have decided to improve all processes of the organization to compete against new markets that are increasingly demanding. But improving the processes on some occasions is not so easy, a change of mentality is needed within the organization, which makes it necessary to do a good coordinated team work, which shows the commitment of all parts of the company. This is how they should look for a plan, a strategy that allows the company a dynamism and the application of permanent processes, since the success of the companies is based on defining where they are going, knowing the degree of growth and expansion; For this, the strategic addressing plan is necessary, which is the subject to be addressed. The strategic direction is a plan that allows the company to be proactive in formulating its future, seeks the substantial growth of the organization, formulating appropriate tools to conquer new markets. The first part of the project will be to diagnose the company Surtifruver de la 35 and identify all its components at a financial, administrative, managerial level, its mission and vision, policies, corporate values, its goals, its objectives, its organizational chart, its structure, Your strengths, threats, opportunities and weaknesses generally know your entire process. After the diagnosis of the company, a strategic addressing plan will be designed in accordance with the previous diagnosis, based on the study done through the observation tool that facilitates the study of the processes. Finally, a management control scheme will be proposed with its respective indicators that allow having the necessary information for the management of corrective measures, which will be used to evaluate the company's performance and the results obtained. In this way, it is hoped to be able to offer a good model for the surtifruver company of the 35. The elements that make up the strategic direction that will implement them will be able to steer firmly towards the achievement of their objectives and goals.