Publicación: Auxiliar del proyecto de investigación potencialidades del desarrollo del clúster turístico en la región caribe de Colombia
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This report analyzes the behavior of tourist activity in the Caribbean region as a potential market for the creation of a tourist cluster, taking into account its tourist attractions, service providers (restaurants, hotels, merchants), demand behavior and the current situation as a tourist destination. Its main objective is to describe the importance of creating a tourist cluster for the Caribbean region of Colombia and also define the impact in the social, theoretical, methodological and practical, and also aims to highlight the importance of the auxiliary in a type of research at national level as is this project. The methodology used was a documentary review of literature from the database of the cooperative university of Colombia, studies of the Ministry of Commerce, Industry and Tourism, Chamber of Commerce of Santa Marta, among others. And also the field research where the application of an instrument that allowed to collect valuable information at first hand was carried out.