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In this work different aspects are covered throughout its execution, to begin with, corporate social responsibility is a new way of doing business in Colombia, due to the constant processes of globalization that are lived daily. This new business characteristic arises from the conviction and the need for innovation, to achieve competitiveness in the business field, which added as a component of sustainability must go beyond the technological to run from the top management and relationship of the company With its social and environmental environment. Along with this, the theme of the coach is covered, which in today's organizations is of great relevance to potentiate the performance of each and every one of the workers, in the same way a form of implementation is exemplified where they will be studied in a detailed way skills and attitudes of all employees. Finally, to the company DS CREAR SAS were reinforced and applied previously mentioned concepts, in order to achieve that it is directed towards corporate social responsibility and the optimal performance of its employees.