Publicación: Metodología para la Implementación de Tarjeta de Pago Electrónico en el Sistema de Transporte Público Colectivo Urbano de la Ciudad de Santa Marta
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The collective public transport system in Colombia currently has faults, mainly its tariff system, because cash is used to pay for the passage; having a passenger-driver contact to pay for their transportation. This entails a problem in the mobility since the drivers do not count on a salary and that is known as the war of the penny. The purpose of the service is the organization of collective public transportation in the city of Santa Marta with the implementation of electronic payment cards, thus modifying the payment of the fare, the use of cash and the formalization of the form to drivers with a monthly salary This translates into a positive effect and in the transportation of the city, a more attractive and optimized system with the use of intelligent transport systems (SIT).