Publicación:

Competencias del talento humano en la comercializadoras internacionales en el distrito de Santa Marta: caso C.I Técnicas Baltime de Colombia s.a.

Resumen

The reason for this research for the management of human talent is directed to the emphasis of recognizing which is the ideal profile that international marketers of the district of Santa Marta wish to acquire. In order to increase the relevant skills that a professional should obtain to be able to apply for a position in a company of international stature. The general objective of the research is to obtain knowledge about the competences of human talent required by international marketers in the District of Santa Marta, for the elaboration of an ideal profile according to the requirements given by an IC, taking into account that the Human talent must be paramount for the company. The methodology that will be implemented in the research is descriptive with a qualitative focus, with semi-structured interviews for the collection of information for the purpose of developing research work in order to contribute to the training of a professional with high quality standards and the acquisition of competences of being, knowing and doing.