Publicación:

Crecimiento del turismo hotelero aplicando el EcoMarketing en la región Caribe de Colombia

Resumen

The present investigation will be carried out in two stages, a theoretical review and in the second one all the data that include qualitative and quantitative information regarding the investigated sector will be taken into account. The hotel sector occupies a high level in economic factors at national level, and also diverse generates the integration of different prospects in this sector. Companies must pay special attention to public opinion and not only to economic indicators, since the unfavorable opinion of society could cause disruptions in business development, as this business behavior represents a decisive factor for competitive positioning.   It is very important to respect the social dimension in ecomarketing, as it is clear that long-term business objectives cannot be achieved without taking care of the client's needs as a whole. Companies are already able to identify ecologically important consumer groups, as market segments and respond to this challenge through differentiated marketing.