Publicación:

Estrategia de comunicación en facebook para la corporación Inti Tekoa: práctica social solidaria

Resumen

This social practice, as a modality of degree arises with the aim of approving my studies in the Social Communication program, the idea of designing and implementing a communication strategy, for the proper use and management of the social network Facebook of the corporation Inti Tekoa, of the City of Ciudad Bolívar, zone 19, had an initial intervention in March 2018 between the Inti Tekoa Corporation and the Universidad Cooperativa de Colombia. It was initially proposed to perform the intervention in Inti Tekoa, and thus define what the communication problem that was identified was, performing a SWOT analysis is defined to start working on the image of the corporation through the application, Facebook. The development of this practice is carried out by components, integrated by activities that support the proposed objectives, the experience of developing as a modality of degree the social practice was very enriching, since due to this it was possible to implement new communication alternatives for the Corporation.