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POS systems are a tool that offers great possibilities for efficient resource management and decision making within organizations of various sizes. ACSE TECNOLOGY, marketing company of POS systems, software and hardware in the city of Villavicencio, in the search of growth and recognition of its brand, decides to implement the knowledge acquired in the Diploma of Innovation and Digital Marketing, where different research activities are carried out and analysis of the digital positioning of the company, developing a CANVAS, establishing a grid with the Digital Marketing plan and designing some images to be published and awakening the user's interest, identifying the degree of opportunity that represents to achieve its medium and long-term objectives.