Publicación:

Factores de compra del usuario del mercado de aire comprimido de kaeser compresores de Colombia

Resumen

Kaeser Compresores is the leading company in the supply of compressed air equipment in Colombia. Kaeser, wants to know the purchasing factors of the users of this resource and in this way establish the strategies that will allow him to increase sales and his participation in the market. To identify the factors, a survey was conducted via telephone to customers who have made repeated purchases of equipment from the company in the last 3 years. As a result, it was found that the factors of product quality and competitive price are the most important for the user when making the purchase. Kaeser will initiate the evaluation and subsequent implementation of the strategies formulated here.