Publicación: Caracterización de las estrategias de internacionalización turística de la ciudad de Santa Marta
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The present work aims to expose tourism as an engine of economic and social development of the city of Santa Marta, also showing the joint work between the public and private sectors to improve tourism and take it to the international level. The aim is also to make known the different attractions of the city of Santa Marta and its surroundings that make it possible to be recognized as one of the most important tourist destinations in Colombia and determine the conditions of its potential, based on a comprehensive analysis of the different dimensions of the sustainability of the tourist activity. With the information obtained, it is intended to provide reference elements that contribute to the improvement of the planning, management and improvement of the city's processes of tourism development for international projection. Keywords. Tourism, Internationalization, Strategies, Promotion, Development.