Desarrollo e implementación de una estrategia de fortalecimiento del consultorio empresarial de la universidad cooperativa de Colombia orientando al sector empresarial de la ciudad y comunidad universitaria

Abstract

This report aims to present the range achieved by the student during the development of the professional practice from September 26th, 2016 to May 5th, 2017. This process was carried out in a business office at the Universidad Cooperativa de Colombia, were different activities were executed in order to fulfill the established objectives in the work plan. The practice is composed of three phases; the first one is the Observation, in this phase the student understands the context where the practice is carried out. The second one is the development of the institutional Diagnostic (DOFA), where the internal characteristics (Strengths and weaknesses) and the external environment (opportunities and threats) are analyzed. The third phase aims to examine the data gathered of the assessment tool and formulate different actions which allow improving all the process of the office. Finally, the student concludes with the arguments of the general and specific objectives formulated in the study and he explains the recommendations for the benefit of the office.